Will Galleries and Museums Ever Embrace Animated GIF Art?
Article for Artnet by Paddy Johnson examines the issues of GIFs as a medium for Art and Galleries.
The year 2012 was a momentous one for the animated GIF. The popularity of Dump.fm was just beginning to fade, but the platform, which facilitates real-time chat with images, had sparked GIF-making among countless creatives, from programmers and musicians to designers and visual artists. With the rise of Tumblr, and the launch of Google+—social networks used extensively by artists to connect with each other and share GIFs—the medium became so ubiquitous that it was even dubbed the “Word of the Year” by the Oxford Dictionary.
You can read the article here
[Above GIF is from nicolassassoon's 'Homeland Securities' series (2012)]
Many criticize GIF art and question it as a valid form for artistic expression. Yet consider the conceptual art works of the late 20th century, such as Hirst’s Pickled Shark. Perhaps people should just lighten up and stop pointing fingers at new media. In twenty years there will be GIFs in the Met representing this postdigital era. Embrace it.